When your company decides to move forward in the sale of its products in the foreign Market, you need to create an export plan. The export plan is basically a business plan focused on the international market specifically in the selected market). The export plan describes the selected market in detail, clarifies its export goals, activities and objectives, and determines the resources necessary to achieve the expected positive results.
It is important that you devote the time and effort necessary to plan your actions in an organized and efficient manner. Not only is it vital for your company to have a work guide, but it is also a means of communicating the capabilities and objectives to those key contacts within the selected market. In reality, many of the people who make the decisions, from financial officials to importers, will review and evaluate your export plan as a means that you will use to bring the goods to the market.
As we move forward in the export plan, it is important to emphasize that the preparation of this plan should not be done to the detriment of any domestic plan with other existing markets. In other words, as you plan to export to new markets, continue and keep running your plans in markets that have taken you to this point of success.
In summary, the plans for export are developed to:
• Define the selected market: risks, demographics, demand, logistics, legal issues, commercial variables such as monetary change
• Establish a course and define a purpose for your business activities
• Identify the capabilities and weaknesses of your company as well as opportunities and threats
• Identify the financial demands and other resources that are in the export
• Achieve the qualifications to obtain the financing for the export
• For many companies, but there is an export plan it is impossible to obtain financing for export
Key questions to ask when formulating your export plan:
• Profile of the consumer: Who already uses your product / service?
• Modification of the product: Is any required?
• Transportation: is it easy? Expensive?
• Local representation: requires training, assembly, service?
• Export services: Unique in the world? Distribution?
• Capacity: Can you attend the domestic and international markets?
Let’s see some key elements of an export plan:
Key elements of an export plan:
Analysis of the development of the domestic market
Goals and export goals
Market Study {(oriented to / and including the selected Market (s)}
Product / service distribution
Marketing plan
• Sales strategy
• Price strategies
• promotional strategy
• distribution channels
• Sales projections – monthly – annual
• Production plan, make sure you have enough capacity, machinery, raw material and personnel
• Risk assessment – What the competitor will do
• What are the contingency plans?
• What are the economic and political risks that exist?
• Evaluation: How to judge if you are being successful
• Financial projection – Will I make money?
• Do you have a sufficient flow of money?
• How will you finance your exports? Bank? Back?
The plan is not static – be prepared for the change.
Agreement on Double Taxation between CAN & R.D
